Tuesday, January 22, 2013

Marketing That Confuses Me

I have a marketing degree.  I notice marketing literally all the time.  You’d think that knowing what is going on would help me be less influenced by marketing but it’s totally not.  In fact, I often think I’m more susceptible to good marketing now.  I say this because I frequently buy things that I really don’t need just because they are advertised well.  Luckily, when ads suck I can also recognize it and it saves me from making some absurd purchases.  It’s like absurd buying yin and yang.  Super Zen.  

Anyway, sometimes I call my sister when I hear or see marketing that confuses me and she usually makes fun of me for it.  Today I’d like to regale you, dear reader, with some of these examples.

1. The current Applebee’s Ads.  I hear these on the radio at least once a day.  They’re fine up until the closing line.  They tell you all about the new foods and give you reasons why you should eat there and everything is going well.  Then they sign off with “see you tomorrow.”  I don’t get that.  Like why isn't Applebee’s confident enough in its products and advertisements to think it might have convinced you to alter your dinner plans for tonight?  Why do they want you to wait until tomorrow?  Come on Applebee’s, lets have a little faith. 

2. The new Target ads.  All are pretty bizarre but this one in particular really takes the cake. 
What exactly does baby want?  Is it the food or the mayhem and destruction?  Because if baby wants the food mommy should probably stop destroying it / throwing it everywhere.  I mean did you see what she did to that orange?  I hope baby realizes that mommy is kind of a beast.

3. The Skittles Pox ad.  Honestly, this one just freaks me out.

I don't know, maybe it's just me but I don't think I will ever not notice this kind of stuff.  If you find / see / hear any weird ones let me know! 

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